Gaining insight into what patients and caregivers want to say but don't
Dave has worked with 70+ brands and 30 companies across dozens of therapeutic categories to address a wide array of business questions while striving to bring forth the opportunities and obstacles that exist in these markets.
Tuesday, May 24th
2 PM EST, USA
Who should attend?
This webinar is suitable to anyone whose role and work may beneifit from insights of patients with specific health condition. Your title or role may be one of the following:
Brand Lifecycle Marketing
Market Research - Brand Development
Market Development / Sales Enablment
New Product Development / Launch
Agency - Market Research / Product Launch
Webinar overview: What you'll learn
Assess the level of engagement and knowledge patients and caregivers have in today’s connected healthcare environment
Why does it matter?
The one-size-fits-all wonder drug and the physician-voice-driven model, as we know it, is rapidly undergoing a paradigm shift towards advanced biologics (i.e., cell-based immunotherapies) and outcomes medicine based on patient-centered participation. As a result of this patient-centric movement, pharma/biotech brands are increasily exploring digital methods to better understand patient journey data as insight to support programs from brand lifecycle management to market research for new product launch. In this live webinar, Dave will be sharing proprietary patient journey data at a specific timepoint, when the patients shared their thoughts on "What you wish your doctor knew?".
Join us in this live webinar and gain insights to real patient journeys
About our hosts
Number of Condition Specific Communities
Rare Disease Related Community Members
Cancer Related Community Members
Patient Advocacy Partners
As the leader in social network for health, Inspire is an online community with over 750,000 members organized by health conditions. Majority of our members belong to one of our cancer, chronic, or rare disease related communities. We sought partnerships with leading nonprofit patient advocacy organizations from the beginning, and these partnerships have been vital to the growth of our community and core to our mission.
Adam has over 20 years experience in the healthcare space, with the last 12+ supporting pharmaceutical marketing and market research functions with such companies as Protocol Publications, ListenLogic Health and Verilogue.
Understand the true impact of patients’ disease on their lives
Explore how patients interact with physicians and other members of their care team when making treatment decisions
Uncover the ‘wish list’ of items patients and caregivers would love to have in an ideal worlde
The live webinar session has ended. On-demand access to the recorded version is now available.